Hi there 👋
my name is Gabriela Zimberg, but you can call me Gabi
I am a multidisciplinary designer focused on constant evolution of myself and the people I interact on a daily basis; driven by challenges, purpose and learning.
Currently i manage an amazing design team which develops growth oriented and also SaaS products at iFood, the biggest foodtech in latin america. I also transmit and exchange knowledge by teaching Product Design and Management.
iFood (Current)
Nov. 2021 - Current (1y 5mo)
Product Design Manager
Oct. 2022 - Current (6mo)
Product design manager focused in Growth and Saas: • Career mentoring and strategic guidance for designers • Designers hard and soft skills evaluation • Tactic and technical support for designers in their daily projects • Growth and SaaS product strategy development • Growth Hacking tests development and execution • Governance and scalability of design tools and projects
Sr. Product Designer
Nov. 2021 - Oct 2022 (11mo)
Senior product designer focused on product Growth: • Product design ideation of self sales tools • Product design ideation and low code development of sites, blogs and landing pages • Planning and leading of discoveries along with the triad (product and tech) • Execution of the whole product design process following the design thinking methodology • Definition and tracking of product success metrics along with stakeholders • Planning and execution of growth hacking tests and proofs of concept • Project handoff for the development team • Quality assurance and design audit of the developed products • Contribution on strategic product planning [From march to october] • Parallel role as design manager
Flash
Jun 2019 - Oct. 2021 (2y 6mo)
Sr. Product Designer
Aug. 2021 - Oct 2021 (4mo)
Founding Product Designer
Sep. 2019 - Sep. 2021 (2y 1mo)
As the initial PD at Flash, I have been given the opportunity to work with our entire product range, from app to platform, as well as our internally used admins. Following the Dual Track work process, together with an amazing team I am able to research, ideate, validate and analyse all of our products, exploring and evolving in the multiple fields of product design. I am also facing a new opportunity to develop my leading skills since I am currently performing a people management role in the design team.
Founding Multidisciplinary Designer
Jun. 2019 - Sep. 2019 (4mo)
I was faced with the amazing opportunity to be the first coming designer at Flash. The challenge was big and exciting: develop the brand's visual communication in multiple medias: from digital to offline. And so I started working in our paid and non paid social media ads, developing internal and external communication pieces, creating our first ever sales pitch presentation, building workpieces for events we would partake and also bringing up printed goods to offer an amazing card delivery to our clientes. The more we could do to increase the sales experience the better, so I developed some CRM templates for our team to communicate with leads and costumers and created lots of sales landing pages for our products, which allowed me to learn a lot of front end developing and get in touch with the product design field. As the time went by, I was presented with an offer to migrate to the product design area and so my brief but fulfilling experience as a multidisciplinary designer at Flash has come to an end.
V3A
Sep. 2018 - jun. 2019 (10mo)
Creative Art Director
My job description comprehended the strategic creation of pieces for corporative events, trips, conventions and fairs, as well as B2C interactions at the point of sale. /Main clients: Net Claro, Globo, Nestlé
Satellite (Multidisciplinary Design Agency)
Jan. 2016 - Oct. 2021
Multidisciplinary Designer
Satellite is a design agency I created in 2016, seeking to deliver projects with balance between creativity and a good communication for brands and self-employed professionals. From offline to online, I have been able to partake in a multidisciplinary range of design projects like branding, events promotion, creation for social media, UI/UX design, inbound marketing, content formatting and many more. Currently, since I have migrated to the product design field, Satellite is mostly focused to assist its costumers with Product design related projects.
Internships
Feb. 2012 - Dec. 2015
Art Direction @Publicis Advertising Agency
Sep. 2014 - Dec.2015 (1y 4mo)
Art Direction @Razorfish Advertising Agency
Jan. 2014 - Sep. 2014 (9mo)
Art Direction & Editorial Design @CDI Corporate Communication
Jul. 2013 - Jan. 2014 (7mo)
Art Direction @ Prole Advertising Agency
Jan. 2014 - Sep. 2014
Art Direction @Arenas (College's Advertising Agency)
Feb.2012 - Dec.2012 (11mo)